Clidecem
Clínica dental
Creación, dirección de arte, diseño y copy para el reposicionamiento de marca de una clínica dental. Su profesionalidad, vocación y el especial trato a sus pacientes constituyeron las bases para su nuevo claim: “Dentistas de corazón”. Su comunicación debía estar en las antípodas de la típica imagen de sonrisas clónicas utilizadas por su competencia.
Concept, art direction, graphic design and copy for Clidecem, a dental office. The campaign aimed the re-positioning of the brand. Their new claim: "Dentists In Heart" is based on their professionalism, vocation, and the special treatment that they give to their patients. Their new line of communication had to be far away from the typical images of boring smiles which are usually used by their competitors.
